What is one of the main responsibilities of the Council regarding public interest?

One of the main responsibilities of the Council regarding public interest is establishing a Code of Ethics for regulated members. This is crucial because a well-defined Code of Ethics guides professionals in making decisions that uphold public safety, trust, and welfare. The Code serves to ensure that all members adhere to high standards of integrity and conduct, which ultimately protects the interests of the public by promoting ethical behavior in the field.

In contrast, while designing public interest campaigns, creating regulations for local businesses, and conducting public opinion surveys may also contribute positively to public interest, these activities do not directly establish the foundational ethical standards that professionals must follow in their practice. A Code of Ethics is fundamental to governing professional conduct and ensuring that the work done by members of the Council aligns with the needs and expectations of the public they serve.